I am a marketer, a strategist and an author.
Currently the Head of Marketing at The Daily Star, the leading English daily in Bangladesh, I co-founded Torun, a youth platform, and Think Content, a platform for marketers. I also co-initiated Mission Save Bangladesh.
Apart from that, I am an adjunct faculty member at Daffodil International University.
From being invited as a speaker at several international conferences in Chennai, Mumbai, and Bali, etc. along with renowned brands like BBC UK, Quint to attending a number of training programs and workshops in the USA, HongKong, Germany, Switzerland, Singapore, Bangkok, India and Srilanka - I am an award-winning marketer.
MY FIRST BOOK
The Transition aims to help fresh graduates work through their fears while entering the corporate world. The book is a reflection of fourteen years of my corporate journey. Young professionals have very little time to contribute to self-grooming, which is why I wrote the book for them. It is more of a guide book that’ll help aspiring young professionals to ace their work lives,”
Managing Director at British American Tobacco Bangladesh
Our society needs role models, guides, and mentors at every sphere. You two have done a good job of filling that void and I do hope that many will come out and express themselves and provide substance in that void in our society and lives.
Sonia Bashir Kabir
SBK Tech Ventures &
This motivational book written by Tajdin and Rafeed has the power to impact an entire generation of people and teach them the secrets of winning friends and creating influence. Following this book can effortlessly direct students towards the path of success.
CEO at Grameenphone
A large number of youth are waiting to get into professional life and at the same time, those are already in their careers need help. The way this book as been structured with topics and the approach - both are unique.
Managing Director and CEO at IPDC Finance Ltd.
After finishing the book what surprises me most is its language. Many of the latest concepts of management and leadership have been explained in a very comprehensible manner for the students and young executives to follow.
Vice President, Digital Transformation and Growth at Unilever South Asia
'The Transition' is a must-read for any young professional or student who is going through the pivotal life-changing exercise of trying to leapfrog and excel in their careers.
Bangladesh Brand Forum
It’s a timely book covering two very important areas - how a university student should look at developing the core mindset and orientation for the professional life, utilizing time at university, and how one can build their foundation as he/she steps into the corporate world.
CEO at ISCEA Asia
Never came across a book of this sort that combines a journey from student life to corporate life with such fascinating and sensible tips, precious assets of know-how and self-assessments to move from Fear Zone to Growth zone! A must examine for all of the youth.
Director at Marketing,
Customer Experience, and Innovation at Axiata Digital
Bangladesh produces thousands of well-trained graduates, preparing them for the success of their employers, but not for their personal growth. Tajdin and Rafeed masterfully tackle this problem by referencing their own experiences at Bangladeshi universities and corporate workplaces.